Job Description

Web Analytics And Seo Specialist

University of Utah Health is seeking an experienced Web Analytics and SEO Specialist to join our collaborative and innovative Digital Experience Team within the Marketing & Communications department. In this highly visible and strategic role you will perform two core responsibilities. First, you will lead website analytics across a large, complex, multi-site web ecosystem. Second, you'll lead SEO initiatives using technical SEO best practices, modern AI-driven search strategies, and website data analysis to improve the findability of content and enhance the overall digital experience for patients, providers, and researchers.

At University of Utah Health, your work directly impacts patients' access to care and their experience with our brand. Join a team committed to continuous learning, digital innovation, and helping people find the care they need when they need it. This position is currently limited to in-state candidates and is not available for remote work outside of Utah.

Responsibilities

Website Analytics Responsibilities

• Create and maintain Google Analytics and Looker Studio dashboards.
• Support the migration from Google Analytics to a new analytics platform and help build automated workflows for ongoing website data analysis.
• Partner with the User Experience Team to conduct user behavior analysis to identify patterns, opportunities, and anomalies.
• Support digital content editors in interpreting website performance data to improve content effectiveness.
• Use digital tracking and integration data to provide reporting on marketing campaign outcomes.
• Deliver actionable insights to help guide marketing, personalization, and A/B testing strategies.
• Query and analyze data from our Consumer Data Platform, reputation management platforms, and business intelligence tools (e.g., Tableau).

SEO Responsibilities

• Lead enterprise-level SEO work to improve visibility, search rankings, and conversion.
• Implement and maintain technical SEO, including crawl optimization, structured data, indexation, and site health auditing.
• Translate evolving AI and search trends into actionable tactics for content and UX teams.
• Conduct keyword research, competitive analysis, and identify content gaps.
• Collaborate with developers and content teams to ensure search optimized site architecture and tagging.
• Monitor and report SEO performance using tools like Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
• Optimize local SEO for provider and location profiles.
• Work with the team to help drive website accessibility practices on all sites.

Minimum Qualifications

Requires a bachelor's degree in related area or equivalency (one year of education can be substituted for two years of related work experience). Two to four years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description. Please submit a cover letter describing why you would be a good fit for the position.

Preferences

Preferences include 2+ years of hands-on SEO strategy execution in a large, content-rich environment. Experience in website analytics, data interpretation, and performance reporting. Familiarity with AI-enhanced search experiences. Strong data analysis and visualization skills. Proven collaboration across cross-functional teams. Understanding of SEO within regulated environments. Experience in healthcare, academic medicine, or higher education environments. Familiarity with enterprise CMS platforms. Knowledge of A/B testing and personalization strategies.

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