Job Description
You Will: Manage vetting and selection of micro, nano and mid-level influencers - as well as all liaising with them - using an influencer platform Build out Hero Breads primary influencer gifting platform and maintain the Hero Bread Practitioner Program of industry professionals, tracking and forecasting for gifting SKUs Evaluate in-bound proposals and solicitations for fit, opportunity and if necessary escalation Funnel potential traffic sources into Heros commissionable affiliate program Align influencer plans and program with business priorities and objectives and marketing calendar Integrate the influencer and community programs with Social Manager by leading content creation, calendaring and execution with a focus on driving engagement Track, compile and ship branded premiums and shipping materials for impact mailers to influencers and Hero consumers selected for surprise & delight Collaborate and coordinate with external resources including PR firms and consultants on specialty influencer initiatives Closely align influencer selection, curation and creative with brand guidelines and programming from the content and creative team Report on influencer program performance towards KPIs and business objectives as well as social media engagement and community performance Integrate with eComm marketing team and Consumer Experience regarding creators, communities and expected content as well opportunities for allow listing and usage rightsYou Have: 2-5 years of experience coordinating and analyzing influencer campaigns, in an agency or client/brand environment, as well as social media content and community management Familiarity with influencer platforms (eg Aspire, GRIN, Izea, Popular Pays, etc), social media calendaring and community management tools such as Sprout Social; Shopify, Google Analytics, Meta Business Manager and Ad Accounts experience is a plus Strong Can-Do attitude, natural curiosity and a collaborative way of working, do what it takes. Excellent organizational skills and a high degree of responsiveness Growth-oriented mindset The ability to create, implement and manage processes Compensation & Benefits:Hero offers a competitive compensation package commensurate with anticipated duties, responsibilities and experience. Benefits for full time employees include 12 paid company holidays, flexible vacation, 401(k), 529 plan, medical, dental and vision and basic life insurance. Hero is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Hero reserves the right to defer or close a vacancy at any time.
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Hero Bread
Job Tags
Full time, Local area, Flexible hours,