Overview With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success. Executive Director, Loyalty Marketing is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, program analyses, and reports, as well as management, strategy and leadership of the Database Marketing team. Responsibilities Own and implement the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming Develop, implement and maintain standards and procedures for database, development, controls and maintenance Work with IT, Marketing Analytics, and other areas, as deemed necessary, to develop procedures for tracking gaming play, and effectiveness of promotions and events Provide training, management and direction to ensure excellence in the performance of the Database Marketing team Manage department’s financial data Review database activities with Senior Vice President, Marketing Work with department managers and leaders in establishing Live! as an active member of the community Drive incremental gaming and non-gaming revenues Penetrate target areas and generate volume and revenue through targeted marketing programs Oversee guest communication schedule including, but not limited to: Direct Mail, Email, SMS, Push All other duties as assigned Skills To Help You Succeed Broad variety of tasks and deadlines require an irregular work schedule Knowledge in developing and maintaining major quality and quantity databases Computer proficient with extensive experience with PC-based systems Proficient experience using relational databases Proficient experience in querying languages/tools Experience building reports using BI tools, specifically Microsoft Excel & Tableau Strong knowledge of CRM and campaign management Ability to multitask to hit tight deadlines on high-volume communication schedules Working knowledge of advertising agencies, direct mail houses, and digital direct marketing tools Ability to analyze and interpret departmental needs and results Qualifications Must-Haves Seven (7) to ten (10) years’ experience in database systems and equipment for high volume business or industry, preferably Casino Gaming, with a minimum of 2 years in a managerial role of people and processes A 4-year degree in a related field or equivalent work experience You will be exposed to an alcohol and smoking environment and must be able to work in such environment Must have the ability to secure and maintain licensure as required by any applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards What We Offer Perks We Offer You Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents Free Basic Life Insurance Free Short Term & Long-Term Disability On-site Wellness center for Team Members and eligible dependents (Maryland Property only) Retirement Savings with Company Match Generous Bonus Structure Annual Merit/Goal Based Pay Increases Leadership Skills Development & Mentorship Programs Tuition Reimbursement Free parking Free food and discounted meals Exclusive Discounts on Travel, Services, Goods and Entertainment Life at Live! Individuals that are chosen to be part of the Live! Management Team can expect to support and build a strong team, prioritize service to our guests and community, have tools and resources to grow in their career, be part of an exciting experience unlike any other in the industry, and work hard and have fun. Live! is a 24-hour, 7 days per week high-energy casino environment which includes potential exposure to alcohol and smoking. Seniority level Director Employment type Part-time Job function Marketing and Sales Industries: Gambling Facilities and Casinos Referrals increase your chances of interviewing at Live! Casino & Hotel Maryland by 2x Get notified about new Executive Director Marketing jobs in Hanover, MD. #J-18808-Ljbffr Live! Casino & Hotel Maryland
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